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Hi, I’m LaShonda ❤
CANVA VERIFIED EXPERT. TECH EDUCATOR.
FOUNDER OF BOOTSTRAP BIZ ADVICE
For well over a decade, my husband and I have produced educational videos internationally in both English and Spanish through our video production company Life Focus Pictures. Our commercial content has been distributed through outlets like ESPN, ABC, NBC, Fox, Comcast, Cinemark, and even national parks.
I am a HUGE advocate for sustainable, healthy rhythms in business and I am most well known for my 20-Hour Work Week practice that’s built on the foundation of deep focus work and a mindful morning routine.
In addition to leading a team of 7 behind the tech education company Bootstrap Biz Advice, I am also a Flodesk University Instructor, Flodesk Partner and in 2022, I became one of the first 25 Canva Verified Experts in the world.

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Ways to Start Learning from LaShonda
advanced workshop subscription
Actionable training sessions with subject matter experts, co-hosted by LaShonda. Get instant access to past replays + a ticket to each upcoming workshop as a Star Student for just $10/month
content marketing membership
Bootstrap Creators is a membership designed for service providers running a business online who want to reduce tech overwhelm and boost sales through content marketing & community
1:1 YOUTUBE COACHING
strategy session
If you’re looking to reduce your time spent on Instagram, generate more leads, and increase your passive income, book a session to learn how to create a YouTube Passive Income engine for your business.

THE JOY RESET | Replay Now Available
Overwhelmed? Scattered? Stuck? The Joy Reset offers 7 surprising, science-backed strategies to reclaim your calm, cut through the noise, and rediscover your sense of joy. Whether it’s a 5-minute trick or a mindset shift that sticks for years, you’ll leave equipped to step back into your life with clarity and a renewed sense of optimism. This is clarity, simplified—peace, within reach.
In this workshop you will learn:
Seven actionable methods to reduce overwhelm and regain clarity, based on principles of positive psychology and neuroscience.
How to create simple, sustainable habits that foster mental peace and resilience in the face of stress.
Mindset shifts and quick techniques to cultivate optimism and approach challenges with renewed focus and energy.
ABOUT JUSTIN SHIELS, Founder of SoCurious
Justin has always been compelled by the power of words and pictures to change hearts and minds.
He received his BFA in Graphic Design from Loyola University New Orleans and his Masters in Arts Administration from the University of New Orleans.
His creative career has led him down many paths, including working as a Creative Director in advertising and tech, launching a wellness platform, and starting a conference. But his journey has always connected him back to making people feel things.
As a creative consultant, illustrator, writer, and speaker, Justin loves solving complex problems using the lens of emotional intelligence. He creates projects that focus on empathy, design, and culture and enjoys partnering with brands that create joy for their customers.
