My highest converting content is long-form videos on YouTube. My dedicated videos are extensive and feature animations, multiple camera angles, screenrecordings and even interviews with partner employees. They are typically 5-10 minutes long and provide an overview into the tech tool along with advice on how to get the most out of your paid subcription.
It's easy to hire someone to create sponsored content—it's hard to find a great brand partner. But from the moment I started following LaShonda online, I knew she was the latter because nothing is just a transaction to her. Every brand she works with is an opportunity to not just educate her community in a way that empowers them to be better, it's a chance to build a relationship with and support the businesses she truly believes in. LaShonda and her team are really good people doing really good work and I'm so thankful for the amazing videos she created for Enji. She worked with me to communicate the important messages I wanted but put her own authentic spin on it all—which is important! I know this is just the start of a great brand partnership, and I recommend LaShonda's expertise and enthusiasm to everyone!
