I co-present a workshop with subject matter experts every month for my community. You can purchase a ticket in my shop hosted on Payhip or you can sign up to be a Star Student to receive a ticket to all my workshops plus instant access to all my previous workshops. Every workshop ticket includes a replay and I'm currently leveraging StreamYard webinar to host the events.
Join LaShonda Brown and brand strategist Phil Pallen in an empowering workshop designed for aspiring and established content creators who are ready to diversify their income streams without giving up their day jobs. We're excited to share a blueprint for monetizing your passions through intelligent branding and strategic content creation.
In this session, you will learn:
How to craft a compelling personal brand that attracts sponsorship and partnership opportunities
Strategies for integrating content creation into your busy schedule, ensuring maximum impact with minimal time investment
The keys to diversifying your income through various content monetization channels, including but not limited to sponsored content and affiliate marketing
Practical tips for leveraging your content to explore new opportunities, from book deals to speaking engagements
Insights into the digital marketing trends and tools that can amplify your brand's reach and revenue
ABOUT PHIL:
Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.
In this workshop, we'll talk about how to take the knowledge you've gained around building your business and discuss how you can get paid to teach it as a public speaker.
Learning Objectives:
Discover your core message as a speaker
Learn the ropes of the speaking industry
Come up with a game plan to launch your speaking business
Are you tired of wasting time and money on marketing that doesn't yield results? Join us for an interactive workshop on how to be right faster about your marketing channels, messages and audiences.
In this workshop, co-presented by Lex Roman, Lex will walk you through when to run a marketing test, what to test and how to test. You'll walk away with actionable strategies for reducing risk and maximizing your marketing ROI. This event is perfect for entrepreneurs, marketers, and business owners who are ready to get more for their money.
Learning Objectives:
Learn why you need to experiment with marketing
Learn what a marketing test is and how to run one
Learn how to prioritize your marketing ideas
Join LaShonda Brown & Amber Aziza, a trailblazer in the AI small business scene, for a workshop that's all about elevating small businesses through cutting-edge AI. Before ChatGPT took the world by storm, Amber was already leading the charge, integrating AI into the fabric of of her day to day operations. In this session, you will learn why AI isn't just a buzzword but a real game-changer for small business efficiency, customer engagement, and innovation. It's more than tech talk; it's about transforming the core of your business with AI tools that were once thought to be the future – but are now very much the present.
Amber, with her rich background in HR and AI, offers a unique, holistic perspective on how AI can be seamlessly woven into the small business narrative. Participants will learn practical ways to identify AI opportunities tailored to their business needs, understand the ethical landscape of AI integration, and develop strategic approaches for implementing AI solutions. This workshop is a call to action for small business owners to join Amber in this tech-forward journey, reshaping the way small businesses operate in today's digital world.
Learning Objectives:
Learn 4 about AI tools (beyond ChatGPT) that you need in your arsenal
Learn how to know where in your biz you should integrate AI and how to implement it
Learn how to avoid overwhelm with AI
Understanding how to set your rates for brand partnerships is no easy feat, as there is no one source of truth to know your worth. In this workshop, co-presented by Sean Scott - The Partnership Expert, you'll learn how to set your rates, and how to show up to correctly sell your value for landing more brand partnerships.
Sean has directly negotiated, and coached creators to negotiate hundreds of brand deals in 2023. He has a data-backed framework that he will break down step by step to help you discover what you should charge for brand partnerships, and how to negotiate what you are worth!
Learning Objectives:
How to create a media kit that will sell you correctly to a brand, and what information to include to accelerate from negotiation to deal
The key metrics you need to use to calculate your rates for brand partnerships
Why you never include your rates in your media kit, and how instead, you can use rate ranges to land equitable deals
