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workshops with lashonda

I co-present a workshop with subject matter experts every month for my community. Sign up to be a Star Student, my workshop subscription, to receive a ticket each month plus gain instant access to all my previous workshop replays.

 
 
 
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A Soft Start To The New Year - January 14th at 1 PM EST | Replay Provided

Begin the new year with intention and care by joining A Soft Start To The New Year, a wellness workshop designed to help you set gentle, sustainable goals and prioritize your mental and emotional well-being.

This session will guide participants through self-reflection exercises, mindful practices, and practical strategies to ease into the new year with a sense of clarity, peace, and purpose.

Together, we will explore how to create a personalized wellness plan that aligns with your values and promotes balance in every aspect of your life.

ABOUT CASSIE:

Cassie Butcher is a trailblazer in the health and wellness space! She is a Wellness Educator and Mental Health Advocate empowering people to prioritize their peace and incorporate self-care into their daily lives. Through her brand, @CassiesCure, Cassie has created a safe, inclusive community where people can process emotions, navigate mental health challenges, and find sustainable ways to care for themselves. Her impact extends to facilitating wellness workshops at universities, hosting her own wellness retreats, and collaborating with other wellness creators to help spread the importance of mental health. Cassie has created impactful wellness tools that are tailored to meet people where they are in their journey.

Cassie’s creative approach to mental health and her dedication to helping others care for themselves has allowed her to be a safe space for folks to be vulnerable, authentic, and grow without fear of judgment.

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Past Workshops

If you would like access to replays of my past workshops, become a Star Student.

 
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Diversifying Your Income as a Service Provider - December

Ready to work smarter, not harder? Join web designer Christy Price for an inspiring look at how to grow your business on your terms. Whether you're swamped with client work or dreaming of passive income, Christy shares her personal journey of building a thriving business while cutting her work hours in half.

You'll discover practical ways to package your services, create content that attracts clients, and build income streams that work while you sleep. Perfect for service-based business owners who want to reclaim their time without sacrificing income.

To learn more about Christy visit https://christyprice.com/

ABOUT CHRISTY:
Christy has been working in web design for over 15 years and transitioned her business to focus solely on Squarespace in 2018. She builds websites, works with clients to level up their existing sites, and enjoys sharing what she’s learning with new and aspiring designers. Christy lives in a house on a hill outside Austin, Texas, with her husband and two Labrador retrievers (one naughty, one nice).

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How to Set Smart, Strategic Prices - November

Learn Austin’s step-by-step process for setting prices that will cover your immediate needs and move you toward your long-term goals.

We'll also cover:​

  • Why you need to charge based on your lifestyle, not someone else’s

  • ​Why having a Dream Rate makes you a better negotiator

  • ​Why pessimism is your pricing BFF

  • How money scripts are the invisible force that can sabotage us

    ​If you want to take yourself through the complete, step-by-step pricing process, get the Free Money here: https://www.freelancecake.com/book.

ABOUT AUSTIN:

Austin L. Church is a writer, marketing consultant, and business coach. He started freelancing in 2009 after finishing his M.A. in Literature and getting laid off from a marketing agency. Over the last 15 years, he has made over $1.8 million as a creative entrepreneur while learning what not to do. He’s passionate about teaching freelancers and consultants how to stack up specific advantages and find their income-lifestyle sweet spot. He and his wife Megan live with their three children in Knoxville, Tennessee. Go to FreelanceCake.com to learn more about Austin and Free Money, his pricing and money mindset guide for consultants and freelancers.

 

 

Traditional banking can disrupt your small business.

If you're looking for a more efficient way to manage your cashflow and automate the process, join LaShonda Brown and Ziwei Chen for a free live training on the Profit First method and the Profit First money management tool, Relay.

If you're ready to give Relay a try and would like to get $100 toward your first funded account, visit https://bankwith.relayfi.com/lashondabrown/

Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

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PRESENTED BY RELAY

Building Authority in your Niche: Become a LinkedIn Top Voice - October

REPLAY INCLUDED

LinkedIn is a sleeper in terms of social media, and it is the perfect place for you to be building authority in. Becoming a Linkedin Top Voice (along with some content hacks!) is a fabulous way to attract your ideal client and build rapport in your industry.

  • Learn about the LinkedIn platform and the potential it has for all industries to connect with ideal clients.

  • Understand the key profile features the participant should leverage to build community on LinkedIn

  • Learn about the LinkedIn Top Voice program and how to become a LinkedIn Top Voice for your industry

Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

ABOUT KRISTINA:

Kristina Bartold-Sorgota
is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.

 

PRESENTED BY RELAY

Designed for Resilence - September

How to Reset Your Life in 7 not-so-easy steps

The only constant during these tumultuous times is change. In this workshop, Justin Shiels shares the life-changing year that led to his first reset and the 7 steps he took to reconnect with his passion, purpose, and vision. Follow his creative career journey and discover practical tips to help you live a more intentional life.

Learn useful life hacks for increased productivity, thoughtful self-care, and a greater sense of emotional intelligence.

Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

ABOUT JUSTIN:

Justin Shiels
is a storyteller at heart, weaving together words and visuals to inspire and provoke thought.
His creative career has led him down many paths, including working as a Creative Director in advertising and tech, launching a wellness platform, and starting a conference. But his journey has always connected him back to making people feel things.

As a creative consultant, illustrator, writer, and speaker, Justin loves solving complex problems using the lens of emotional intelligence. He creates projects that focus on empathy, design, and culture and enjoys partnering with brands that create joy for their customers.

He's the founder of SoCurious, a platform that helps creative people find small but meaningful breakthroughs in personal development, career, and creativity.

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PRESENTED BY RELAY

YouTube SEO: Optimizing Your Videos for Search & Discovery - August

This is one of THE MOST REQUESTED topics within the community and now we’re ready to do a deep dive. In this workshop, award-winning Organic SEO Consultant & Online Business Educator, Mariah Liszewski provided an inside look into what it takes to truly leverage SEO to get found on YouTube.

Learning Objectives:

  • Brainstorming ideas based on your niche

  • How to do YouTube SEO Keyword Research

  • Where to put your keyword for optimization

Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

ABOUT MARIAH:

Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 9+ years of experience as an entrepreneur in the online marketing space, she’s helped hundreds of clients & students get their websites found on Google by implementing a strategy that feels both doable AND aligned.

 

How to Use Strategic Storytelling in Your Marketing Strategy - July

In this workshop, Akua breaks down some key ways you will be able to collect and share stories, and how to infuse them into your marketing strategy.

Learning Objectives:

  • Learn why you need to be using Storytelling in your marketing NOW

  • Learn how to create your Storytelling Library

  • Learn key ways to share a powerful story

ABOUT AKUA:
Akua is a storytelling strategist and social media educator. She helps small business owner lean into their gifts and create stories that drive meaningful connections and growth.

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Power Your List Growth with Quizzes & YouTube | June

In this workshop, Kayla Hollatz & I take a deep dive into quizzes. We'll discuss why quizzes are a top-performing lead generator, what's possible with quizzes, and the 6 key elements of creating a successful quiz. We'll mix real case study insights with how-to steps to help you confidently start the quiz-building process.

Learning Objectives:

  • The 6 essential elements of any successful quiz

  • Pro tips that will save you time and money

  • Insights shared from six- & seven-figure quiz builders

NEED A QUIZ BUILDER? TRY INTERACT www.lashondabrown.com/interact and use code BOOTSTRAP for 50% off your first 3 months

ABOUT KAYLA:
Kayla Hollatz is a trusted website copywriter and strategist for entrepreneurs and their favorite SaaS tools. With a focus on conversion strategy, storytelling, and brand voice development, she joyfully collaborates with clients for the long term by creating nurturing content with a "strategy first, words second” approach.

 

Part-Time Creator, Full-Time Income/May

This workshop is designed for aspiring and established content creators who are ready to diversify their income streams without giving up their day jobs. We're excited to share a blueprint for monetizing your passions through intelligent branding and strategic content creation.

Learning Objectives:

  • How to craft a compelling personal brand that attracts sponsorship and partnership opportunities

  • Strategies for integrating content creation into your busy schedule, ensuring maximum impact with minimal time investment

  • The keys to diversifying your income through various content monetization channels, including but not limited to sponsored content and affiliate marketing

  • Practical tips for leveraging your content to explore new opportunities, from book deals to speaking engagements

  • Insights into the digital marketing trends and tools that can amplify your brand's reach and revenue

ABOUT PHIL:
Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.

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Scale Your Business Through Paid Speaking Opportunities/April

In this workshop, we'll talk about how to take the knowledge you've gained around building your business and discuss how you can get paid to teach it as a public speaker.

Learning Objectives:

  • Discover your core message as a speaker

  • Learn the ropes of the speaking industry

  • Come up with a game plan to launch your speaking business

 

How to STOP Losing Time & Money Marketing Online / March

Are you tired of wasting time and money on marketing that doesn't yield results? Join us for an interactive workshop on how to be right faster about your marketing channels, messages and audiences.  

In this workshop, co-presented by Lex Roman, Lex will walk you through when to run a marketing test, what to test and how to test.  You'll walk away with actionable strategies for reducing risk and maximizing your marketing ROI. This event is perfect for entrepreneurs, marketers, and business owners who are ready to get more for their money.

Learning Objectives:

  • Learn why you need to experiment with marketing

  • Learn what a marketing test is and how to run one

  • Learn how to prioritize your marketing ideas

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AI: Your Small Business Game-Changer | Feb

Join LaShonda Brown & Amber Aziza, a trailblazer in the AI small business scene, for a workshop that's all about elevating small businesses through cutting-edge AI. Before ChatGPT took the world by storm, Amber was already leading the charge, integrating AI into the fabric of of her day to day operations. In this session, you will learn why AI isn't just a buzzword but a real game-changer for small business efficiency, customer engagement, and innovation. It's more than tech talk; it's about transforming the core of your business with AI tools that were once thought to be the future – but are now very much the present.  

Amber, with her rich background in HR and AI, offers a unique, holistic perspective on how AI can be seamlessly woven into the small business narrative. Participants will learn practical ways to identify AI opportunities tailored to their business needs, understand the ethical landscape of AI integration, and develop strategic approaches for implementing AI solutions. This workshop is a call to action for small business owners to join Amber in this tech-forward journey, reshaping the way small businesses operate in today's digital world.

Learning Objectives:

  • Learn 4 about AI tools (beyond ChatGPT) that you need in your arsenal

  • Learn how to know where in your biz you should integrate AI and how to implement it

  • Learn how to avoid overwhelm with AI

Rates & Media Kits | Jan

Understanding how to set your rates for brand partnerships is no easy feat, as there is no one source of truth to know your worth. In this workshop, co-presented by Sean Scott - The Partnership Expert, you'll learn how to set your rates, and how to show up to correctly sell your value for landing more brand partnerships.

Sean has directly negotiated, and coached creators to negotiate hundreds of brand deals in 2023. He has a data-backed framework that he will break down step by step to help you discover what you should charge for brand partnerships, and how to negotiate what you are worth!

Learning Objectives:

  • How to create a media kit that will sell you correctly to a brand, and what information to include to accelerate from negotiation to deal

  • The key metrics you need to use to calculate your rates for brand partnerships

  • Why you never include your rates in your media kit, and how instead, you can use rate ranges to land equitable deals

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