Flodesk Checkout FAQs
Flodesk Checkout launched this month so I know that you have lots of questions about the software. While I don't have all the answers, I will be answering 10 questions that I've received about Flodesk Checkout in this post. Without further ado, let's hop in
Up to this point, Flodesk has referred to email marketing software but as of September 2022, Flodesk now includes two products, email marketing and Checkout. Flodesk Checkout allows users the ability to sell products online, and it directly connects to Flodesk email marketing software without the need for any zaps. So if you're new to business, you can actually use Flodesk Checkout to sell digital products online without a website. Checkout is comprised of three different pages, the sales page, the checkout page, and delivery page. All three pages are highly customizable so you can modify them to match your branding, but since Checkout is a separate service from email marketing, you will need to pay a monthly fee to have access to this feature. However, if you upgrade before November 1, you can opt-in for annual billing and bundle the two together, Flodesk email marketing software and Flodesk Checkout for just $29.50 a month. If you’d like something to compare it to, Flodesk Checkout is essentially built-in landing pages with E-commerce capabilities that allows you to sell digital products online without having to use a website to process your payments.
Flodesk sales pages were created to be frictionless. So when a visitor clicks on one of your call-to-action buttons, they only have to take one additional step to purchase. All of your call-to-action buttons are connected to the checkout page. If you want to remove any of the CTA buttons from the sales page, all you need to do is click on the background of the block and then toggle this CTA button off.
Currently, Flodesk Checkout integrates with Stripe for secure payment processing. If you have an existing Stripe account, you can connect it to Flodesk so the income generated from the items you sell using Flodesk Checkout will go into the same account that you use for other things in your business. Stripe does charge their customary 3% processing fee plus 30 cents per transaction but Flodesk Checkout does not charge a platform fee per transaction.
Checkout link meta previews are auto-generated from your product details to make your offer visually appealing when you share. However, the direct link to your Checkout page cannot currently be white labeled. So if you'd rather have a more seamless process for sharing your link, you can rebrand your link using Squarespace URL mapping if you’re a Squarespace user. You can leverage sites like Rebrandly that will provide a link tracking as well or you can bootstrap it and use a site like Bitly or Tiny URL to come up with a link that is easy to remember. If you do have a website, you can always link your buttons on your website to Flodesk Checkout.
When you click on the Checkouts tab inside your Flodesk account, you'll see five options fo templates: digital products, education, service, freebie, and checkout only. Select checkout only to skip the sale step and go directly to collecting payments. This is a great solution for people marketing on social media. You can use that link in an Instagram story to link people directly to the products you're offering.
Flodesk Checkout is not an inventory management software so I would highly recommend using another platform like Shopify or SquareSpace if you need to sell physical products online.
I would say the first time you create a Checkout it will probably take you 30 minutes to get used to where everything is located. Once the first checkout has been created, future checkouts should take about five to 15 minutes because you can simply duplicate a past checkout. If you did not have your brand colors loaded into Flodesk, I would recommend doing that to help speed up the process of modifying the designs.
You may not need all the sections provided for the delivery page in Flodesk Checkout. If you want to remove any of the blocks, click on the page background area and toggle off the sections you would like to eliminate. You can remove the logo, instructions, download, upsell, and bonus offer sections.
You can automatically add people who download a resource to a segment when they check out. But they will need to manually check the box next to the weekly newsletter to opt in to that segment.
Flodesk will automatically grab the logo uploaded to your account for the checkout page. But if you have a logo for your offer, you can click on the logo and replace it with another and it will not change the overall logo for your Flodesk account.
Thank you so much for reading this post. If you would like to try Flodesk email marketing software free for 30 days and receive 50% off your first year, feel free to use my link lashondabrown.com/flodesk. For more Flodesk Checkout info, watch Flodesk Checkout everything you need to know which includes a free PDF guide. Until next time ta ta for now.